USDA: Generation 10 Gives Us Real-Time Data Analytics, Visualisation


The US Department of Agriculture (USDA) develops and executes US federal government policy on farming, agriculture, forestry, and food. It is considered a gold standard in the cotton industry due to its exacting attention to detail and ability to work quickly and accurately with huge amounts of data. 

The primary objective of USDA’s cotton grading and classing program is to facilitate interstate and foreign commerce by providing official quality determinations that aid in marketing. Its Agricultural Marketing Service (AMS) inspects, identifies and certifies that product quality is in accordance with official U.S. standards, establishing the quality of the current crop and of the annual carryover. 

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Gen10 Solution Offers ICAC an ‘Entirely New Way to Analyse Data’


ICAC maintains global cotton supply and production statistics for more than 130 countries, dating back to 1921. Its mission is to assist governments in fostering a healthy world cotton economy.

The Challenge

ICAC was losing relevance with the public because it was difficult for users to interact with the massive amount of information it maintains. Its statisticians maintained the data in Excel, but formulas began to fail and the spreadsheets were collapsing under their own massive weight. Users began emailing statisticians directly to request specific information, forcing them to wait for the data they need and adding to the statisticians’ daily workload.

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Real-Time Data Analytics and Visualisation for USDA


Darryl Earnest

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